Being successful by doing nothing
The concept of doing nothing and getting a looooot of success while you sleep and purr like that cat.
You've probably heard of this concept of how to be successful by doing nothing.
If you haven't, here's what that concept is about.
So the point of this whole concept is that you should practically tend to do nothing and become the winner of success.
In one Medium article, you can read a story about a crocodile floating in the water doin' nothing, and another crocodile that hustles to catch some meal. In the end, the hustling crocodile has caught some tiny preys, while the floating crocodile caught a wildebeest while chilling in the water.
Now this sounds pretty awesome, doesn't it? Who doesn't want to earn shitloads of money while chilling on the beach, right?
But, isn't this 'get rich by doing nothing' principle legit?
Lemme tell you the truth. As much as we want it, doing nothing is not going to pay the bills.
Nor the woo-woo stuff will.
And, nope, meditating over success or trying to "manifest" things - also won't pay the bills.
'Cause it just doesn't work that way.
Especially if you've got kids - man, if ya got kids, then you better prepare your butt to work itself properly off!
So, what's the key point here (instead of the woo-woo-doing-nothing-manifest rant)?
The key point is:
You ARE going to need to do the work. But when you do it, make sure you do it SMARTER, rather than HARDER.
Exactly. Doing things harder isn't going to bring you too much success, either.
'Cause you-re going to burn out. All the passion you had for a project/business/cause would quickly fade.
Without passion, whatever it is that you're doing, your work would become mediocre. Ordinary.
So, how do we work SMARTER and not harder?
Here are some ways you can work smarter and not harder:
1) Implement the 80/20 Pareto principle in everything you do.
The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes.
Have a think about which actions you do have the biggest impact on your results, in business or life generally? Focus on those actions, and for the remaining 80% of actions, the answer is in the next point.
Have something that drags a lot of your time, that doesn't really need YOU to be doing it? Delegate that thing!
Take the 80/20 Pareto principle, for example. Stuff like that can take up the 80% actions you do, that bring you the lowest level of positive impact on your business. Those things are someone else's 20% of actions that bring the highest level of positive impact.
3) Use templates and templatize the hell out of everything.
Writing the same type of email over and over again? Save it as a canned response (Gmail, for example, has that feature) and just mark the values (words/parts) that need to be replaced with a receiver-specific information/data.
3.1. Templatize images
Making blog posts that use the same type of a featured image? Make the featured image template in your design software and reuse it.
You can also make templates for different social media graphics dimensions (Canva, for example, already includes social media graphics dimensions presets – and if you’re on their paid plan, you can easily resize any graphic you make into any social media or custom dimensions. Quick and neat!).
3.2. Make checklists. And use them.
Doing the same business processes with the same steps over and over again? Make checklists! When you spot a process that is either repeating, or it has the potential to become a repeating process, write down all the steps you make as you work into a checklist.
You can even use online project management tools for this. I recommend: Trello (if you’re more of a visual person in work), Asana (if your projects have a complex structure and you’ve got a big team), or Paymo (if you prefer to be able to see your projects from different perspectives, by priority, by the progress status (kanban boards principle), or Gantt Chart, table or a simple to-do list + track your time for any task directly within the tool + invoice your tracked time/projects).
3.3. Use a fast, visual, website page builder
Don’t have the time to build your website? All those pages waiting for you to get them up? Use a fast and visual (but, really actually visual) page builder, so that you can see and build your pages directly from the front-end.
If you have a slow page builder/theme that needs X different plugins in order to run, and that even requires you to click the “preview” button every time you need to see how your change looks on the front end…. you really need to replace that thing, fast.
All those minor time wasters can accumulate and then eat up an incredible amount of your time.
The page builder I recommend for ultra-fast page building experience, while doing it directly on the front-end is Thrive Architect.
Not only you’ll be able to make any changes you want on your site, for any device type, on the front-end – but you also get access to a bunch of page templates you can use.
3.4. Cut the perfectionist content/style/copy dilemma
Wonder if this purple call to action button will convert better than this red one? Spending too much time thinking which version/style/copy/headline would work better for your audience?
Stop that madness! xD
I know, I totally know how it is, and I understand being a perfectionist in every aspect of your work. But that doesn’t mean YOU have to do the perfectionist decision making process.
Let smart technology test your different versions, colors, styles, copy, call to action, lead magnets aka freebies, offers and even headlines – and choose the best performing and best converting winner. Automatically.
‘Cause that’s what the aim is, right? We want our websites to *convert*. And, most probably, so do you.
3.5. Sell online courses or memberships
Are you being asked to advise on a specific area, a lot? Are you an expert in that something that you do, and want to share your expertise with as many people as you can?
Then you may wanna consider selling online courses or membership sites MP LINK. Scale that thing, baby!
3.6. Speed up your website
Your site loading slow everytime you work with it? Make sure your site is optimized for speed and hosted with the fastest possible hosting provider. The winner here is definitely Siteground, with their latest technology equipment and the most amazing support team I’ve ever had the chance to work with.
3.7. Scale your business and processes
Your business is going well, but you want to scale it? That’s the right example of working smarter, and not harder.
If you have a business that is doing very well, but you want to explore the best business scaling opportunities (and have them implemented for you!), then you may want to speak to Jessica Dornieden.
3.8. Learn to say "no"
Learn to say “no” in the kindest and most loving/respectful possible way to anything that would either drain you, or that wouldn’t bring anything good to your life and/or business.
3.9. Take a good care of yourself
Whatever you decide to do, always make sure you get enough sleep, eat healthy food, and take some time each day to treat yourself with whatever fills your soul with happiness.
Don't chill out and do nothing all the time. Work smarter, set priorities, delegate, leverage technology, and - the chillout will naturally come to you, my friend.
Have some work-smarter and chill-out spicy ideas or advice? Hit them in the comments below.
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